“Condé Nast International is pleased to begin publishing in Thailand,” Condé Nast International chairman and chief executive Jonathan Newhouse said in a statement.
“It has a well-established media market, and there’s a strong appetite for luxury fashion and beauty among its sophisticated urban consumers. The time is now right for Vogue.”
The magazine will launch here with print and digital versions in 2013, following a new license agreement with new Thai company Serendipity Media Co. Ltd.
The launch of Vogue in Thailand had been rumoured for months, but was officially announced by Vogue on June 21.
Former Elle Thailand editor-in-chief Kullawit Laosuksri will edit Vogue Thailand – other editorial positions have yet to be filled. Nigel Oakins of Thailand Tatler fame will serve as executive chairman of Serendipity Media while former managing director of The Post Publishing magazine division Siri Udomritthiruj will serve as CEO.
“We are pleased to work with Nigel Oakins and Siri Udomritthiruj, two of the most experienced and well respected media professionals,” said Condé Nast Asia-Pacific president James Woolhouse.
“Editorially, Kullawit Laosuksri has an unparalleled knowledge of the fashion and beauty market, and excellent relationships with both local and international fashion brands. The stage is set for the arrival of Vogue, the pre-eminent fashion media brand, in Thailand.”
Vogue Thailand will be the 21st edition of the fashion magazine worldwide.
Read the original version on Coconuts Bangkok here.