The team unveiled the new identity in front of dozens of fans as part of a clean-up effort at the stadium, inviting several local youth teams to be part of the ceremony.
A symbol of the Ronin, a throwback to Japanese warriors who have no master, is also represented on the bottom left of the logo. Next to it is a Holy Chinese alphabet symbol that is meant to convey local pride in their Chinese heritage as well as good luck.
On the top left there is a three-quarter moon with a small star which represents the guiding light that leads the team to success.
The top right shows a bird carrying Kuan Yin's (Goddess of Mercy) holy rosary, another symbol meant to convey success for Phuket FC.
All four symbols orbit the sun, which is meant to convey how Phuket FC is protected and blessed with luck during games.
On both sides of the crest are two columns in Sino-Portuguese style to represent the island's heritage and cultural pride. A source of strength and support.
“Phuket FC” is emblazoned in a ribbon that stretches across both columns as a smaller banner on the bottom reads “De Holy Land.”
The team also unveiled new home kits with a much darker red and green colour scheme with small strips of yellow stripes running horizontally.
The shorts are solid dark green with a strip of white running along the sides as yellow football socks finishing things off.
Though the team has yet to introduce their new away kits, Chairman Pamuke Atchariyachai told The Phuket News that they will keep them mostly white with a few “modifications” to compliment the new style.
The team capped off the unveiling by sending off dozens of birds to signify a new start for the Phuket FC Ronins.
Fans can check out the new Phuket FC in the following pre-season matches:
January 12, against Ratchaburi Mithbol – 6pm, Surakul Stadium
January 18, against Vladivostok – 6pm, Surakul Stadium
January 25-27, Saksee Cup (three-team round-robin tournament) against Nakornsri Heritage, Brunei DDPM – Location and times TBA
February 1, against Chonburi FC - TBA