Narin Ekwongwiriya, marketing director of British Dispensary, which was founded by British doctor Dr. Thomas Hays in Bangkok in 1892, said there is increased competition in the consumer products market.
Consequently, the company is readjusting its strategies by introducing new products with more modern designs, and increasingly focusing on overseas markets.
He revealed that the company plans to expand its business into the Asean region to prepare for the fast approaching launch of the Asean Economic Community in 2015. The company plans to grab market share in Malaysia, Laos, Myanmar, the Philippines, and Cambodia.
Mr Narin pointed out that the domestic prickly heat talcum powder market sees annual sales of B1.5 billion and continues to grow every year due to many factors, especially an increase in the temperature.
The company has targeted sales growth of at least 20 per cent for 2012, an increase from last year’s domestic and international sales figures of two billion baht.
The company has just debuted new brand Ocean Fresh prickly heat powder, targeting men.