Kata Rocks
THE PAVILIONS PHUKET BRITISH INTERNATIONAL SCHOOL, PHUKET Kata Rocks
The Phuket News Novosti Phuket Khao Phuket

Login | Create Account | Search


Phuket’s Kata Group moves on Chinese weddings, honeymooners

Phuket’s Kata Group moves on Chinese weddings, honeymooners

PHUKET: Kata Group Resort Thailand has set its sights on bringing more than 2,000 couples from China to wed in Phuket, Phang Nga and Krabi in the next three years, Kata Group President Pramookpisit Achariyachai has revealed.

Chinesetourismcultureeconomics
By Suthicha Sirirat

Wednesday 2 November 2016, 09:50AM


Kata Group President Pramookpisit Achariyachai (centre, left) shakes hands with Zhang Sihua, President of Travel Wedding (Beijing) Co Ltd, after signing the MoU. Photo: Suthicha Sirirat

Kata Group President Pramookpisit Achariyachai (centre, left) shakes hands with Zhang Sihua, President of Travel Wedding (Beijing) Co Ltd, after signing the MoU. Photo: Suthicha Sirirat

Mr Pramookpisit made the announcement after signing a Memorandum of Understanding (MoU) with Zhang Sihua, President of Travel Wedding (Beijing) Co Ltd, at the Kata Beach Resort & Spa on Sunday (Oct 30) to launch a series of travel packages aimed at the Chinese wedding market.

Present to witness the signing were Anoma Vongyai, Director of Tourism Authority of Thailand (TAT) Phuket office; Wang Huijuan, head of the Phuket Consular Office, which is attached to the Chinese Consulate in Songkhla; and Phuket Provincial Chief Administrative Officer (Palad) Thawornwat Kongkaew.

“Our goal is to host weddings for 2,000 couples within three years,” Mr Pramookpisit said. “Hopefully this will help increase wedding tourism in the future. Right now our target customer is the Chinese, which is our largest tourist group in Thailand and continues to grow.”

The campaign will promote tourism to Phuket, Phang Nga and Krabi by introducing Chinese tourists to a series of wedding and honeymoon products, such as honeymoons at the beach, he added. Hotels in Kata Group Resort include Kata Beach Resort and Spa, Beyond resort in Karon, Beyond Resort in Krabi and Phang Nga, and Beyond Resort at Khao Lak.

“We will have 36 packages that cover weddings, honeymoons and pre-wedding and family photos. We will also consult with the company (Travel Wedding Co) for marketing plans to make our products widely known among Chinese and provide easy access for our products to them,” Mr Pramookpisit explained.

“The Chinese market is the biggest tourism market in the world and it continues to show rapid and consistent growth. The Kata Group is proud to be working together with Travel Wedding Co and we look forward to understanding our target customer better. We need insight into Chinese consumer behaviour so we can introduce the right products and service that satisfy them,” he said.

Mr Zhang pointed out that China is home to about 1.3 billion people and each year about 10 million couples marry.

Laguna Golf Phuket

“Our wedding industry is valued at about 1.5 billion yuan, or about 2.7% GDP. More than five million couples each year take part in wedding photoshoots or honeymoons outside of China,” he said.

“Phuket has the most beautiful beaches in Asia and the island’s charm is well known by tourists around the world. It is the place where honeymooners want to be,” he added.

Mr Zhang said that the Chinese travel wedding and honeymoon market was growing due to rising incomes in China.

“Moreover, the development of basic infrastructure at tourism locations throughout the world and the fast growth the airline industry also help this industry. All these factors are contributing to changes to traditional weddings. Today people can choose a wedding, pre-wedding photography and honeymoon that suits their lifestyle,” he said.

In particular, many young Chinese couples are fond of the idea of being married outside their home country, he added.

“I think they not only learn the culture and heritage of that country, but also other aspects that differentiate from their own culture. Phuket has all this to offer… culture, food and beautiful beaches… so this campaign is great opportunity for Phuket to pursue,” Mr Zhang said.

“Phuket has a strong selling point to Chinese. I believe our collaboration – our vertical integration – will provide the best packages for these couples and strengthen relationships in the wedding industry and tourism in general,” Mr Zhang concluded.

Comment on this story

* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.

CAPTCHA

Be the first to comment.

Have a news tip-off? Click here

 

Phuket community
Thai airways reports loss of 122% in Q2

R2. please google "Waldorf school/Name dancing",you can learn something!...(Read More)


New Phoenix owner aims to restore wreck, return it to the sea

Interesting to see the helm, where the Captain was at the controls before he realized that he REALLY...(Read More)


Chinese tourist rescued from surf by Patong lifeguards

R2, how do you know what the life guards did and did not do? Were you there? Jeesh...,....(Read More)


Saving the elephant

How does the horse feel about having a steel bit forced into its mouth, tied up in leather straps, w...(Read More)


Phuket Opinion: Click to end the outdated TM30

Re: "my Thai wife and her wonderful family", and you subject them to your constant dispara...(Read More)


Thai airways reports loss of 122% in Q2

Editor, please spare us from some of these incessant, non-sensical ramblings. That is the meaning of...(Read More)


Saving the elephant

I don't even use bits on my ponies so I can agree the west has a long way to go on, er reining ...(Read More)


Thai airways reports loss of 122% in Q2

"Reg.:"What is their educational and experience back "round""[sic]You know ...(Read More)


Thai airways reports loss of 122% in Q2

Pascale, 2 types of air crafts is a suggestion. More types means less flexible cockpit crew planning...(Read More)


Smith's Ashes run-spree sparks Bradman comparisons

" let the one who has never sinned throw the first stone!" Mr Winfield, you must be a sain...(Read More)