Mr Apichart has enjoyed an extensive hospitality career in Thailand, which began as a receptionist.
He has since progressed through the ranks of rooms division to the position of general manager, working at a number of popular resort destinations in Krabi, Koh Samui and Phuket.
Prior to joining Outrigger in 2011, Mr Apichart was general manager at the Metadee Resort in Phuket.
Community responsibilities have been a recurring theme of Mr Apichart’s hotel career.
He has been a committee member and registrar for the Patong Hotel Association and served on the sub-committee of the Phuket Tourist Association.
He has also served on the executive committee of the Thai Hotels Association, Southern Thailand Chapter, and as a community committee member of the Chalong Police Station.