This is to be rectified very soon when Singapore-based Castlewood Group begins a serious drive into Asia in concert with Florida-based Nikki, starting with a hotel, spa and beach club in Phuket, scheduled to open near Layan Beach next year.
Nikki Beach started off in 1998, launching its first “ultimate beach club concept” in Miami Beach. Bringing together dining, fashion, art, music and entertainment, the club was described by the British paper, The Observer, as the “Sexiest Place on Earth”.
The Nikki Beach concept is now international and encompasses a clothing line, global events such as the Cannes and Toronto Film Festivals and the upcoming London Olympic Games, plus a Nikki Beach music label and a hotel and resort division.
Castlewood Group CEO Chris Comer said, “The Nikki Beach Club plus The Nikki Beach Hotel and Spa in Bang Tao will be our first offering to the market and will comprise a five-star hotel with 151 luxurious suites and a mix of 23 sky villas and exclusive villas, all with private pools and gardens.
“In addition there will be a 45-metre free-form swimming pool, and roof-top infinity pool with bar and lounge overlooking an external yoga area. Combined with the glamour of the Nikki Beach Club this will be the place to be seen in Phuket.”
After Phuket, the Castlewood-Nikki combine plans to open similar operations in Singapore, Bali, Langkawi and Hai Nan in China.
Mr Penrod said, “We are thrilled to be collaborating with the Castlewood Group as they have a rich pedigree in selling, managing and marketing outstanding properties worldwide.
“Our first property in Asia was the Koh Samui Beach club which is proving to be a great success. We can’t wait to expand the excitement of Nikki Beach in Asia as we know we have many fans and followers of the brand.”