Kata Rocks
THE PAVILIONS PHUKET BRITISH INTERNATIONAL SCHOOL, PHUKET Kata Rocks
The Phuket News Novosti Phuket Khao Phuket

Login | Create Account | Search


Koh Yao Noi resort Ani Villas is cultivating new ground in hospitality

Koh Yao Noi resort Ani Villas is cultivating new ground in hospitality

When Breaking Bad’s Aaron Paul tweeted news about the surprise celebration vacation he’d planned for his wife’s 30th birthday in early December, the American celebrity media couldn’t post their own follow-up stories fast enough.


By The Phuket News

Friday 30 December 2016, 10:00AM


All of a sudden Ani Villas on Koh Yao Noi was all over People, Instyle and Yahoo. “Absolutely stunning,” said the Daily Mail, picturing Ani Villas from on high.

What Aaron Paul did for his wife’s birthday is what rising numbers of travellers the world over, celebrity and non-celebrity alike, are doing in recognition of birthdays and other milestone moments on the journey from cradle to grave.

It used to be that people might splurge for a big destination wedding. But these days birthdays are edging out weddings as the reason people come together and rent out an entire resort. Which is what you get at Ani Villas, a private resort that books only one party on property at a time.

Indeed, Bloomberg Pursuits in November ran a story that pointed out how more and more people wanted an entire resort for their own getaway. “Forget private villas,” Bloomberg said. Guests now want the entire resort to themselves.

“Private resorts are a relatively new concept,” said Ani Villas CEO, Ira Bloom.

“Until fairly recently, those who wanted the exclusivity of a private estate and all of the human resources of a hotel have been obliged to buy out an entire resort of say 50-plus rooms – limiting the option to royalty and titans of industry.

“Our collection, including our 10-bedroom estate on Koh Yao Noi, delivers this same experience to a broader market – with greater value compared to taking 10 bedrooms at a five-star resort.
Ani Villas are staffed with a dedicated general manager, an executive chef, spa therapist, bartender, housekeeping staff and grounds crew.

Given the private resort’s design pedigree, inspired settings and spare-no-expense budget on everything from marble to high-thread-count sheets, an apt comparison are Adrian Zecha’s Aman Resorts. But at Ani Villas, everyone knows your name, and you’ll know everyone’s name, too.

In line with the “it’s all yours” slogan that the resort touts, stays at Ani Villas include all food, drink, spa and other on-site leisure pursuits from cooking classes and children’s arts and crafts to personal training and paddle boarding.

Nightly rates with these inclusions start at US$4,000 (about B143,760) in low season for up to eight guests and rise to $16,000 (about B575,000) for 30 guests over the holidays.

The private resort concept taps a growing trend among groups of people who want to vacation in company, though not with strangers. Ten years ago, the travel industry minted a phrase to describe the movement – togethering – and there’s been nothing but momentum ever since.

One New York-based consultancy group earlier this year found that nearly half of the top one per cent of US travellers plan to vacation with friends, 41 per cent with kids and almost a third as part of a multi-generation party. Research released by the American Association of Retired Persons (AARP) this year shows that three of every four adults over 45 plan to observe a life milestone on holiday with friends.

Tim Reynolds, a one-time Wall Street trader, founded Ani Villas in Anguilla in 2010 as a bold new move in the realm of hospitality, and as a complement to a philanthropic mission. For every private resort, there is an Ani Art Academy, an independent school that’s fully funded by the Tim Reynolds Foundation and that offers a free, comprehensive drawing and painting program to communities surrounding each private resort, and at two additional locations in the United States.

The Ani Art Academy on Koh Yao Noi opened in 2015 together with the private resort.
Ani Villas also opened in Sri Lanka at the end of last year, with their fourth private resort now slated to open in the summer of 2017 in the Dominican Republic.

For more information or bookings visit: www.anivillas.com

Comment on this story

* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.

CAPTCHA

Be the first to comment.

Have a news tip-off? Click here

 

Phuket community
Smith's Ashes run-spree sparks Bradman comparisons

What an idiotic response by Mr Rorri. So you think the Captain of the Australian Cricket team cheati...(Read More)


Saving the elephant

ematt, many horse are very happy, otherwise they would happily trot over to there owners, obviously ...(Read More)


Thai airways reports loss of 122% in Q2

Mr Dek.. " therapeutic" dancing, is no different to a "therapeutic" holiday in a...(Read More)


Restaurant staffer caught in meth sting

Another team of criminals, without roots on Phuket. Convict and ban them for life from Phuket. Upgra...(Read More)


A beginner’s guide to caring for the island’s soi kittens and cats

Yet, no thought to the indigenous wildlife populations. Lizards, frogs, toads, snakes and song-birds...(Read More)


Thai airways reports loss of 122% in Q2

R2. please google "Waldorf school/Name dancing",you can learn something!...(Read More)


New Phoenix owner aims to restore wreck, return it to the sea

Interesting to see the helm, where the Captain was at the controls before he realized that he REALLY...(Read More)


Chinese tourist rescued from surf by Patong lifeguards

R2, how do you know what the life guards did and did not do? Were you there? Jeesh...,....(Read More)


Saving the elephant

How does the horse feel about having a steel bit forced into its mouth, tied up in leather straps, w...(Read More)


Phuket Opinion: Click to end the outdated TM30

Re: "my Thai wife and her wonderful family", and you subject them to your constant dispara...(Read More)