THE PAVILIONS PHUKET BRITISH INTERNATIONAL SCHOOL, PHUKET Kata Rocks
Login | Create Account Poll Currency Weather Facebook Youtube Search

Khao Lak gears up to take tourism to the next level

PHUKET: The introduction of an airport in Phang Nga would be a game-changer for driving tourism and economic growth in the province north of Phuket as plans for four infrastructure megaprojects are laid out in the provincial development plan.

tourismeconomicsconstructiontransport
By The Phuket News

Monday 4 June 2018, 01:52PM


The news comes via the latest “Khao Lak Market Report June 2018” released today by hotel consultancy C9 Hotelworks.

Among the current trends for Phang Nga, and specifically the tourist haven of Khao Lak, is that as of February 2018 market-wide occupancy registered 77% as average rates hit B4,100 as the Khao Lak hotels tend to focus on occupancy to grow RevPAR versus rate yields, noted the report.

“Western European visitors typically are the main market feeder for Khao Lak, accounting for 65% of total international guests, while there is increasing demand in the MICE segment which comprises weddings from Europe, India, and Australia together with incentives from Singapore and Hong Kong,” the report added.

Looking toward future development to drive tourism in the area is that Phang Nga’s development plans through 2021 include a four-lane motorway from Ranong, light rail from Tha Noon to Phuket, and cruise ship port expansion at Thap Lamu.

“The approved investment budget for key provincial infrastructure projects is targeted at B24 billion,” the report revealed.

“There are five projects and one hotel extension in the pipeline, totalling 1,347 keys. International chain hotels are rising with three branded properties in the planning stage,” it added.

Bill Barnett, Managing Director of C9 Hotelworks, explained, “Given the distance to Phuket Airport, wholesale travel agents have been powerful in driving demand to the Khao Lak tourism market. They have been able to market the destination by providing one-stop services for guests by arranging their accommodation, transportation, and activities under single packages.

“Traditionally, wholesale travel agents especially those from the European and Australian markets are key providers. However, the number of free independent travellers (FITs) booking directly to hotels and online travel agents (OTAs) has significantly grown in the past few years,” he added.

“Therefore, this trend is becoming key to hotels seeing a slow migration from traditional wholesalers to OTAs and in effect, this is impacting seasonal trends with higher occupancy in low months,” Mr Barnett said.

“Without a doubt the biggest game changer looking forward is the plan for a B60 billion airport in Khok Kloi, Phang Nga. If it materialises, the travel time to the Khao Lak tourism area will be reduced to approximately one hour and will in effect create a far broader mainstream tourism market.”

Among the demand indicators the report notes, “Due to increasing airlift at the gateway Phuket International Airport in both the short- and long-haul source markets, 2017 was a record-breaking year for total visitor arrivals at 4,699,018 with a five-year CAGR surge of 24%.”

To read the full report, click here.

 

 

Comment on this story

* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.

Comments Here:
Comments Left:
# Characters
Username:
Password:
E-mail:
Security:

Kurt | 10 June 2018 - 12:41:41

"The next level" does that include smart wise setting up/building same time a environment eco friendly system? Or just building and not look further than financial greedy earning noses?
Doing everything the wrong way as they do trash things on Phuket island?

BenPendejo | 04 June 2018 - 16:01:18

Great, so before Thais completely kill Phuket, they can get a good start on trashing the Khao Lak area. All the planned infrastructure is focused on getting more people there, but no mention of sewerage/wastewater treatment or trash management to accommodate new growth. They haven't learned anything from Phuket, except grab as many baht as you can before the golden goose is dead.

Asterix | 04 June 2018 - 15:27:01

Anyway, Takua Pa in PhangNga Province would be a better place for an airport as it may deserve all beaches within 150 km radius between Ranong and Phuket such as Thai Mueang, Taplamuk (Similan Islands National Park), Khao Lak, Koh Pra Thong, Khuraburi (Surin Islands National Park), as well Khao Sok National Park.

Asterix | 04 June 2018 - 15:26:40

Nearby Takua Pa, there are plenty of large flatty lands available and easy to built an airport with a long double runways for the largest commercial aircrafts and even for an Air force Military Base.

A double-track railway for fast trains all along the coast between Ranong and Satun would be more profitable for local people, businesses and the tourism at large.

Have a news tip-off? Click here

 

Phuket community
Phuket pharmacists up in arms over Drugs Act

What is so puzzling about what the legislation proscribes? What is puzzling is why a military junta ...(Read More)


American tourist in ICU after Krabi rock climbing fall

As a patient (since deceased) or relative of the deceased, one would be mortified to read comments c...(Read More)


Phuket Opinion: The world is watching us

If the Thai basher would only read the article, it was not Thai's worried about international pe...(Read More)


Poor service quality dogs airport ranking

Hire foreign professionals to upgrade Suvarnabhumi airport. Abroad many countries do that a few year...(Read More)


Over 1,000 arrested in Phuket ‘Operation X-Ray Outlaw Foreigner’ clampdown

Question again: Where are these 1463 foreigners hold presently until they get deported? Not in Phuke...(Read More)


New Phuket Provincial Prison reaches half-way mark

Phuket Town prison, built for 750 prisoners. Now holding a total of 3131 prisoners! To say that the...(Read More)


Phuket Vegetarian Festival takes to the streets

I am well aware as would most intelligent people of the implications of the devotees in this festiva...(Read More)


Poor service quality dogs airport ranking

Thailand's bullheaded bureaucracies will ensure that nothing changes. As the AoT continues to m...(Read More)


Cocaine, heroin popular among specific groups in Patong, police play down claim

When a town police chief plays down a Vice Governor we face a Phuket authority struggle. And for the...(Read More)


Phuket pharmacists up in arms over Drugs Act

Well, this whole affair/plan is already off the table, but I was puzzled by the term "health p...(Read More)


 

Melbourne Cup 2018