The Phuket News Premier League predictions The Phuket News Kata Rocks The Phuket News Outrigger Koh Samui Beach Resort
The Phuket News Phuket Dining
The Phuket News Arts | Community | Culture | Dining | Education | Phuket Entertainment | Environment | Health | People | Technology | Travel | World Entertainment XML, RSS, Feed
The Phuket News The Phuket News
The Phuket News

Famous chocolate maker reveals new type of chocolate: Ruby

More than 80 years after the introduction of white chocolate, European chocolate manufacturer Barry Callebaut has created a fourth type of chocolate: Ruby. Next to dark, milk and white chocolate, ruby chocolate is said to be an intense sensorial delight.


Mark Knowles

Thursday 7 September 2017, 02:00PM


A tension between berry-fruitiness and luscious smoothness, ruby chocolate is made from the ruby cocoa bean – through a unique process Barry Callebaut unlocks the flavour and colour tone naturally present in the Ruby bean. No berries or berry flavour is added. Ruby chocolate has an intense taste and characteristic pinkish colour.

The ruby bean is unique because the fresh berry-fruitiness and colour precursors are naturally present. The cocoa beans are sourced from different regions of the world. The bean has a specific set of attributes, which Barry Callebaut says it managed to unlock through an innovative process that took many years to develop.

According to quantitative research performed by independent international market and consumer agency Haystack, ruby chocolate meets a consumer need no chocolate ever has before. It’s expected that ruby, like dark, milk and white chocolates will be introduced in different product categories.

The invention of ruby chocolate is the work of global research and development centres of Barry Callebaut, based in France and Belgium – part of a global network of 28 R&D centres, the Jacobs University, and over 175 years of expertise in sourcing and manufacturing.

The fourth type in chocolate offers a totally new taste experience, which is not bitter, milky or sweet, but a tension between berry-fruitiness and luscious smoothness. Ruby chocolate has been tested and validated through extensive consumer research run by independent global research agencies Haystack and Ipsos in the UK, US, China and Japan.

As part of these studies, ruby’s consumer appeal and purchase intent have been tested, indicating consumers would buy ruby chocolate at different price points.

Peter Boone, Barry Callebaut’s Chief Innovation and Quality Officer, said, “Barry Callebaut has established itself as a pioneer and innovator in chocolate and cocoa, globally. Consumer research in very different markets confirms that Ruby chocolate not only satisfies a new consumer need found among Millennials – Hedonistic Indulgence – but also high purchase intent at different price points.

We’re looking forward to working with our partners on introducing this innovative breakthrough to the market and making the new ruby chocolate category available to chocolate manufacturers and consumers around the world as the fourth reference next to dark, milk and white chocolate.”

Ruby chocolate was revealed at an exclusive launch event in Shanghai, China, on September 5, 2017.

 

 

The Phuket News
The Phuket News
Comment on this story
* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.
Comments Here:

Comments Left: Characters
Username:
Password:
E-mail: (No Hotmail, Live, MSN and Outlook accepted at this time)
Security:
   => Forget password?

Be the first to comment.

The Phuket News
The Phuket News The Phuket News The Phuket News
The Phuket News
Share this
The Phuket News
Have a news tip-off? Click here
The Phuket News
Related stories
The Phuket News
Phuket community

Recent Comments


Conference on reducing marine debris in the Asean region underway in Phuket

Singapore, with her splendid environmental records should have been a better country to hosts such a conference. There the 4 most polluting Asian cou...(Read More)


Banyan Tree launches world’s first Cassia Residences on Phuket

"Steps from the beach.." That lagoon WAS beach until the mouth of it was filled in- about 20 meters or so of beach to contravene the rules a...(Read More)


Conference on reducing marine debris in the Asean region underway in Phuket

Thailand hosting a conference on marine litter is like Myanmar hosting one on human rights for Rohinya. I have very little hope or confidence that Th...(Read More)


One dead, one injured in wicked pickup accident

I'm missing the part in the story where a child was hurt. "Girl" One man and one woman is all. ...(Read More)


Skål Phuket all set to get groovy at annual gala charity dinner

How to opt out of the TEADious Netflix vid that now runs at the top of every page visited? BTW Hippies were 60's, "Grease" and disco ...(Read More)


Police learn how to investigate, in Phuket

The writer, of this comment, "Endless negativity in the comments here. The subject of the story doesn't even matter - the trash talk is alway...(Read More)


Police learn how to investigate, in Phuket

It shouldn't take that long to learn how to rewind and play CCTV footage (and maybe erase certain portions), and to learn how to isolate all parti...(Read More)


One dead, one injured in wicked pickup accident

If the poor girl makes it back to health, then I'd be happy with the outcome of this accident. I would say this will continue as it is a lawless s...(Read More)


Nigerian shooting suspect still denies charges, case file with Phuket prosecutor

Agreed. Many biased and shameful comments here, appearing regularly. The editor must be asleep. If not, she/he should also be ashamed, for publis...(Read More)


Police learn how to investigate, in Phuket

Endless negativity in the comments here. The subject of the story doesn't even matter - the trash talk is always the same. Give us a break......(Read More)

The Phuket News
Bangkok Hospital Phuket
PHUKET NEWS
Phuket
Thailand
World
Business
Q A
Weird World
ARCHIVE
POLL
CURRENCY
WEATHER
PHUKET TIDE TABLE
The Phuket News PHUKET LIFE
Phuket Arts
Phuket Community
Phuket Culture
Phuket Dining
Phuket Education
Phuket Entertainment
Phuket Environment
Phuket Health
Phuket People
Phuket Technology
Phuket Travel
World Entertainment
Photo Galleries
COLOURING BOOK
The Phuket News PHUKET SPORT
Phuket
Thailand
World
SURF REPORT
PREDICTIONS
The Phuket News PHUKET CLASSIFIEDS
Phuket Buy and Sell
Phuket Jobs
Phuket Property
Phuket Cars and Boats
Phuket Community
Phuket Services
SEARCH CLASSIFIEDS
POST CLASSIFIED
The Phuket News The Phuket News PHUKET EVENTS
Phuket Event listings
Phuket Event calendar
Buy Tickets
POST EVENT
The Phuket News PHUKET DIRECTORY
Phuket Bars, pubs and clubs
Phuket Hotels and villas
Phuket Restaurants
Phuket Yellow Pages
POST LISTING
The Phuket News BARGAINS
The Phuket News ABOUT US
The Company
Distribution points
Subscribe
Advertise with us
Pay for advert
Contact us
CONTESTS
Content Google Map
Site map
Australian Visa Services
 
Currency - The Phuket News   Weather Report - The Phuket News   Surf Report - The Phuket News
LinkedIn - The Phuket News   Twitter - The Phuket News   YouTube - The Phuket News   Facebook - The Phuket News
Copyright © 2017 Class Act Media. All rights reserved. | Website usage terms and conditions | Privacy and Confidentiality Statement.