THE PAVILIONS PHUKET BRITISH INTERNATIONAL SCHOOL, PHUKET
THE PAVILIONS PHUKET BRITISH INTERNATIONAL SCHOOL, PHUKET Kata Rocks
Login | Create Account Poll Currency Weather Facebook Youtube Search

Famous chocolate maker reveals new type of chocolate: Ruby

More than 80 years after the introduction of white chocolate, European chocolate manufacturer Barry Callebaut has created a fourth type of chocolate: Ruby. Next to dark, milk and white chocolate, ruby chocolate is said to be an intense sensorial delight.


By Mark Knowles

Thursday 7 September 2017, 02:00PM


A tension between berry-fruitiness and luscious smoothness, ruby chocolate is made from the ruby cocoa bean – through a unique process Barry Callebaut unlocks the flavour and colour tone naturally present in the Ruby bean. No berries or berry flavour is added. Ruby chocolate has an intense taste and characteristic pinkish colour.

The ruby bean is unique because the fresh berry-fruitiness and colour precursors are naturally present. The cocoa beans are sourced from different regions of the world. The bean has a specific set of attributes, which Barry Callebaut says it managed to unlock through an innovative process that took many years to develop.

According to quantitative research performed by independent international market and consumer agency Haystack, ruby chocolate meets a consumer need no chocolate ever has before. It’s expected that ruby, like dark, milk and white chocolates will be introduced in different product categories.

The invention of ruby chocolate is the work of global research and development centres of Barry Callebaut, based in France and Belgium – part of a global network of 28 R&D centres, the Jacobs University, and over 175 years of expertise in sourcing and manufacturing.

The fourth type in chocolate offers a totally new taste experience, which is not bitter, milky or sweet, but a tension between berry-fruitiness and luscious smoothness. Ruby chocolate has been tested and validated through extensive consumer research run by independent global research agencies Haystack and Ipsos in the UK, US, China and Japan.

BRITISH INTERNATIONAL SCHOOL, PHUKET

As part of these studies, ruby’s consumer appeal and purchase intent have been tested, indicating consumers would buy ruby chocolate at different price points.

Peter Boone, Barry Callebaut’s Chief Innovation and Quality Officer, said, “Barry Callebaut has established itself as a pioneer and innovator in chocolate and cocoa, globally. Consumer research in very different markets confirms that Ruby chocolate not only satisfies a new consumer need found among Millennials – Hedonistic Indulgence – but also high purchase intent at different price points.

We’re looking forward to working with our partners on introducing this innovative breakthrough to the market and making the new ruby chocolate category available to chocolate manufacturers and consumers around the world as the fourth reference next to dark, milk and white chocolate.”

Ruby chocolate was revealed at an exclusive launch event in Shanghai, China, on September 5, 2017.

 

 

Comment on this story

* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.

Comments Here:
Comments Left:
# Characters
Username:
Password:
E-mail:
Security:

Be the first to comment.

Have a news tip-off? Click here

 

Phuket community
Four dead as pickup truck slams into tour bus heading to Phuket

Excuse or explanation, nevermind the choice of words. The driver should have checked immediately on ...(Read More)


May 4 approved as Coronation Day

Wow, and don't forget the additional/supplementary holidays when the real holidays is on a Satur...(Read More)


Government clamps down on surging illegal Thai migration

Thai's don't need a visa for Korea,as long as they don't stay longer than 90 days.Not mu...(Read More)


Slow loris tout arrested at Karon

So it took Officers from Khao Phra Thaew Conservation Centre, Region 5 Division of Crime Suppression...(Read More)


Slow loris tout arrested at Karon

So, mr Nares is a big liar! Claims not to know he commit a crime, but was arrested last year for the...(Read More)


Phuket Police say investigation into Finnish girl’s death inconclusive

"Girl...woman.."? So is she a child or an adult? 19 yo, yep that's an adult but who k...(Read More)


Government clamps down on surging illegal Thai migration

A good 'plan of action' should be made by the highly decorated thai Immigration top official...(Read More)


Four dead as pickup truck slams into tour bus heading to Phuket

What you say he should get as punishment and what the law proscribes differs. Falling asleep was no...(Read More)


Commerce Ministry warns of extortionate hospital prices

and the stupid new ruling to force expats to have health insurance will just give these crooks the o...(Read More)


Four dead as pickup truck slams into tour bus heading to Phuket

"The 23-year-old driver of a pickup truck... will be charged with reckless driving causing deat...(Read More)