EPL Prediction Competition 2018-2019 Kata Rocks
Login | Create Account Poll Currency Weather Facebook Youtube Search

Booking.com, Expedia, Agoda named top booking channels for Thai hotels

BANGKOK: Booking.com, Expedia and Agoda were the top three revenue-generating hotel booking channels for Thai hotels, according to the latest report by hotel channel management platform SiteMinder.

tourism
By TTR Weekly

Tuesday 6 February 2018, 03:51PM


Booking.com, Expedia and Agoda were the top three booking channels for Thai hotels, according to hotel channel management platform SiteMinder. Image: Booking.com, Expedia and Agoda were the top three booking channels for Thai hotels, according to hotel channel management platform, SiteMinder

Booking.com, Expedia and Agoda were the top three booking channels for Thai hotels, according to hotel channel management platform SiteMinder. Image: Booking.com, Expedia and Agoda were the top three booking channels for Thai hotels, according to hotel channel management platform, SiteMinder

In its latest assessment, SiteMinder identified the top 15 booking channels that generated the greatest revenue for hotels in Thailand and other key tourism destinations in 2017.

The lists are based on the 72 million hotel reservations that passed through SiteMinder’s channel management solution during the year to produce US$21.53 billion (B747.97bn) in gross revenue for the company’s 28,000 hotel customers worldwide.

Reaffirming the value of having a diversified hotel distribution strategy, the lists feature a range of both B2B and household consumer channels – from OTAs to hotel websites, wholesalers and global distribution systems.

“These lists are testament to the incredible, material impact that a broad distribution strategy, which caters to a diverse business mix from various feeder markets, can have on a hotel’s bottom line,” says SiteMinder’s managing director, Mike Ford.

“They also prove the enormous – and growing – value of direct and corporate bookings, with hotel websites and global distribution systems featuring in almost every list this year. Additionally, we see that hotels continue to look to the wholesaler sector as an important provider of guests, with a number of the world’s leading bed banks featuring in every list globally.”

Speaking on the top performers in Thailand, SiteMinder managing director – Asia, Glenn Andrews added: “Ctrip has climbed one spot this year, showing the growing appeal of Thailand to Chinese travellers. Indeed, China is now the country’s top source of inbound tourist arrivals and we predict Ctrip will continue climbing up from here.

Thailand Property Awards

“Similarly, this marks Rakuten’s first appearance on the list, proving the growing value of Japanese travellers to the Thai hotel market. Japan is now the country’s fifth-largest source of inbound tourist arrivals.”

Thailand’s top 15 booking channels collectively contributed 87% of all revenue that passed through SiteMinder’s channel manager for hotels in the country in 2017, proving their effectiveness in attracting, reaching and converting today’s consumer.

The top 15 revenue-generating booking channels for hotels in Thailand were:

  1. Booking.com
  2. Expedia
  3. Agoda
  4. Hotel websites (direct bookings)
  5. GTA
  6. Hotelbeds
  7. Ctrip
  8. Fusion Holidays
  9. Traveloka
  10. HotelTravel
  11. Rakuten
  12. Hostelworld Group
  13. Flight Centre Travel Group
  14. Asia Travel
  15. HRS – Hotel Reservation Service

To view the top 15 lists in other tourism destinations, visit www.SiteMinder.com/news.

Read original story here.

 

 

Comment on this story

* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.

Comments Here:
Comments Left:
# Characters
Username:
Password:
E-mail:
Security:

Be the first to comment.

Have a news tip-off? Click here

 

Phuket community
Phuket Town ‘unofficial parking crew’ cleared by police to collect ‘tips’

Take a look in Rawai to 20 Bath for parkingin the public street close the pir. ...(Read More)


Force India saved from liquidation

A bigger story would be a pass made on the track among any of the top 5 during a race. The cars a...(Read More)


Anger grows in Italy as bridge toll hits 39

It’s more news about this sad accident in Thai news It was about the boat accident that killed 47 ...(Read More)


Mothers will ‘never forgive’ Phuket bar owner for murders

It is a well-know, documented fact, that there are many "agencies" requesting and receivin...(Read More)


Mothers will ‘never forgive’ Phuket bar owner for murders

I Wonder whay Panya don’t be in the jail, this killer have kill one man in patong allready. ...(Read More)


Wildlife officials arrest slow loris tout off Phuket

Well, obviously, if you keep him in jail more Slow Loris won't be ripped out of the wild, have t...(Read More)


Wildlife officials arrest slow loris tout off Phuket

Why it must be a tourist reporting this. Why are thai people not reporting to police? Specially beca...(Read More)


Body found floating off Kata Beach

The headline should not be about body found floating...the truth is that another person died due to ...(Read More)


Water shut-offs announced for Wichit on Aug 16

No difference shut off or not. Need to order truck to bring water because not enough water in pipe...(Read More)


Phoenix tour boat owner to fight charges, renounces confession

Don't worry about it...all the correct people have been paid off and justice has been done. ...(Read More)