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Best Western to open BW Premier Collection in Phuket

Best Western to open BW Premier Collection in Phuket

PHUKET: Best Western Hotels & Resorts has signed a landmark agreement to introduce its BW Premier Collection by Best Western soft brand to Phuket.

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By The Phuket News

Wednesday 17 October 2018, 03:23PM


Pictured at the signing ceremony are Dendanai Hutajuta (centre), CEO of Rhom Bho Property PCL, with Cyrill Czerwonka, Regional Director of Development – Asia, Best Western Hotels & Resorts (3rd from left) and senior executives from both companies.

Pictured at the signing ceremony are Dendanai Hutajuta (centre), CEO of Rhom Bho Property PCL, with Cyrill Czerwonka, Regional Director of Development – Asia, Best Western Hotels & Resorts (3rd from left) and senior executives from both companies.

“We are excited to debut The Title V Rawai Phuket, BW Premier Collection by Best Western on Phuket’s up-and-coming central coast in 2020,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts.

“This hotel will introduce guests to a new era of upscale hospitality at Rawai Beach and provide travellers with the unique charm and excellent service Best Western-branded hotels are known for.”

The agreement was sealed with a signing ceremony attended by Dendanai Hutajuta, CEO of Rhom Bho Property PCL, the owner and developer of the new property, and Cyrill Czerwonka, Regional Director of Development of Best Western Hotels & Resorts-Asia, accompanied by senior executives from both companies.

Upon opening, The Title V Rawai Phuket, BW Premier Collection by Best Western will feature two buildings comprising 122 contemporary rooms and an array of premium facilities.

The five-story beachfront hotel will offer a restaurant serving Thai and international cuisine, outdoor swimming pools, a pool bar, fitness centre and a children’s playground.

“The signing of The Title V Rawai Phuket, BW Premier Collection represents yet another exciting milestone for Best Western in Thailand,” said Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations - Asia.

“This impressive project will become the first BW Premier Collection hotel in Phuket, introducing our newest upscale brand to one of Asia’s most desirable tourism destinations.

“As Phuket’s popularity continues to grow, Best Western will cater for visitors all across the island with a collection of world-class hotels at a choice of different price points. Complementing our existing portfolio of midscale and upscale properties on the island’s west coast, The Title V Rawai Phuket, BW Premier Collection will present guests with a unique opportunity to discover the local charm of southern Phuket. We are delighted to be working with Rhom Bho Property PCL and look forward to welcoming our first guests to this exceptional new hotel in 2020,” he added.

Best Western has identified Thailand as one of its key target markets. At present, the company operates nine hotels and resorts throughout the Kingdom, including three properties in Phuket: Best Western Patong Beach, Best Western Phuket Ocean Resort and Best Western Premier Bangtao Beach Resort & Spa.

Approximately 15 more Best Western-branded properties are scheduled to open in destinations across Thailand.

“BW Premier Collection by Best Western is the powerhouse brand’s global collection of upscale hotels and resorts. Suited to the world’s most sought-after destinations, including Phuket, this carefully curated collection blends distinctive local experiences and outstanding accommodation with Best Western world-class hospitality and service,” said a release issued earlier this week.

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