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Amway visitors 'will put B2.5bn into Phuket'

PHUKET: The arrival of 16,000 Amway operatives from China between April 15 and May 16 is expected to boost Phuket’s economy by B2.5 billion.

By Paritta Wangkiat

Friday 27 April 2012, 05:25PM

A Vice President of Amway, China, Martin Liu, told media at Phuket FantaSea yesterday (April 26) that the event is the biggest assembly of Amway China delegates ever.

The participants come from five regions of mainland China, as well as Hong Kong and Taiwan, and are divided into seven groups, each group staying in Phuket for about four days.

Sixty nine charter flights, 130 regular flights and more than 100 buses are being used to get the delegates to Phuket and to ferry them around the island.

So far, the delegates have favourable opinions of Phuket,” said Mr Liu. “According to our survey of delegates who have already returned to China, 94 per cent were satisfied with their stay in Phuket.”

Thongchai Sridama, acting president of the Thailand Convention and Exhibition Bureau (TCEB), said that more than 750,000 meetings, incentives, conferences, and exhibitions (MICE) participants will visit Thailand by the end of this year, resulting in an additional B60 billion or more circulating in the Thai economy.

Laguna Golf Phuket

Forty five per cent of the MICE visitors will be in the country for meetings or on incentive trips.

Chinese MICE visitors are mainly from Beijing, Shanghai and Guangzhou, he said, adding that people from these cities have a habit of using luxury services.

He added that a recent TCEB survey showed that MICE visitors spend 30 per cent more in Thailand than the average tourist.

The number of MICE visitors coming to Thailand from China is growing by consistently 15-20 per cent a year, he said. Ten per cent of Phuket’s visitors are MICE delegates.



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