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Amid ‘overtourism’ scourge, global survey questions happiness of residents in major tourism destinations

Amid ‘overtourism’ scourge, global survey questions happiness of residents in major tourism destinations

PHUKET: A new global survey of local residents’ happiness in World Heritage sites has been launched to address the issue. In an age of escalating overtourism, the initiative aims to show that measuring community wellbeing and happiness is, arguably, a more important metric than GDP, money, and perpetually growing visitor numbers.

tourismeconomicsenvironmentnatural-resources
By The Phuket News

Monday 17 September 2018, 10:13AM


The 15-minute online survey, called Planet Happiness, is available in 18 languages and is open for anyone to take part. The survey measures key indicators, such as satisfaction with life, access to nature and arts, community engagement, standard of living, life-long learning, and health.

“The purpose of tourism in destinations such as Barcelona, Brasilia, Kakadu, Luang Prabang, Kyoto, Yosemite, Mt Everest, Victoria Falls and other renowned places is to strengthen and support the happiness and wellbeing of local people,” says tourism consultant Dr Paul Rogers, co-founder of Planet Happiness.

“If tourism fails to do this, it is neither responsible nor sustainable, and local policies should change accordingly.”

Planet Happiness has been launched at a time when overtourism is becoming a major concern in visitor hotspots around the world, especially World Heritage sites. At the same time there is growing interest in happiness and wellbeing issues among individuals, communities, small and large businesses and nation states.

Mr Rogers admits that the survey results may show that people in tourism destinations are happy and that no major changes are needed. Either way, he believes it will be highly useful to compare reactions and responses to tourism and wellbeing in different travel hotspots around the world.

“It’s more about finding where there are deficiencies – such as having meaningful access to community fulfilment and feeling valued,” says Rogers. “The survey will show people where they are doing well compared to other tourism destinations, and possibly where they should seek to improve their lives.”

He added, “It’s a new, fresh, more responsible and holistic way of looking at tourism.”

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The Planet Happiness survey is a response to the fact that travel and tourism is one of the world’s largest and fastest growing industries, with over 1.33 billion visitor movements across borders in 2017. Today more than one in 10 people are employed in tourism globally.

“The more people who do the survey, the better,” says US-based Laura Musikanski, a lawyer, sustainability process expert and Executive Director of the Happiness Alliance at happycounts.org.

Ms Musikanski says that aggregated local and global data from the Planet Happiness Survey Index will be open source and accessible to everyone with an interest in sustainable tourism and community wellbeing. The project will never share information that could personally identity any individuals, she assures.

The Planet Happiness project encourages all residents and workers in Unesco World Heritage destinations to take the 15-minute online survey here. The Planet Happiness website will post and regularly update results and share them with journalists, students, businesses, government officials and interested parties around the world.

Planet Happiness urges destination managers, universities and any sponsors who would like to support the initiative and help deploy the Happiness Survey in World Heritage sites around the world to contact them.

For more information and to see some of the initial pilot questionnaires, visit OurHeritageOurHappiness.org.

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DeKaaskopp | 20 September 2018 - 13:06:12

The article doesn't put Phuket in a row with Barcelona ,Brasilia etc.It's about "Unesco World Heritage Sites"and Phuket isn't one!

Kurt | 20 September 2018 - 08:32:31

Planet Happiness Survey can skip Thai Phuket island, as Phuket suffers 'overtourism' and  lack of infrastructure to handle it. Phuket  doesn't belong in the row of Barcelona, Brasilia, Kyoto, Victoria Falls, etc.
On Phuket, can not even flag down a taxi at any road side. Public transport? Hopeless, scamming and unsafe. No seat belts in polluting  blue daytime wooden bench lorries.

Sir Burr | 19 September 2018 - 15:48:18

Does anyone think that business operators are going to for-go profits for residents to "feel more happy"? Certainly, not here in the land of Money Number One.

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